Event Summary

Are you interested in learning more about trademarks? Come learn about the basics of trademarks at this presentation and Q & A session.

• What exactly are trademarks?
• What is their function?
• How can you use your trademark?
• What's the difference between a registered and unregistered trademark?
• What is a service mark?
• Can you register a sound, smell, color?
• Come to this session and bring your questions!
  
  Facilitators:
  Brendan Hughes, Partner, Cooley LLP
  Susan Christoff, Special Counsel, Cooley LLP
  
  Brendan Hughes is chair of Cooley's global trademark, copyright and advertising practice group. He regularly counsels clients about the risks associated with using and attempting to register proposed marks, as well as the prosecution of trademark applications and maintenance of registrations. In addition, Brendan represents clients in connection with trademark, copyright and false advertising-related actions in federal court, as well as trademark opposition and cancellation proceedings before the US Patent and Trademark Office’s Trademark Trial and Appeal Board.
  
  Susan Christoff is special counsel at Cooley LLP. She focuses on client counseling, licensing, due diligence analyses and litigation in the fields of trademark and copyright law. Specifically, she advises clients on the selection, clearance, adoption and use of trademarks, domestic and international trademark prosecution and enforcement, trademark portfolio management and the development of comprehensive branding strategies. Susan is ranked in Chambers USA and World Trademark Review 1000.
  
  Visit Cooley LLP online at: https://www.cooley.com/

WALA programs and activities are sponsored in part by:

Event Details

• Date

  August 18, 2026

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• Time

  6:00pm - 8:00pm

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• Partner

  Cooley LLP

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• Venue

  Online