Using the Power of Negotiation

July 16, 2020  • 

Event Summary


Join Professor Sandra Sellers to learn best practices in how to renegotiate more favorable terms with your providers (i.e. your landlord, credit cards, bank) and your clients. We will have a little fun and practice with a role playing scenario to help you get more comfortable. During the session you will be provided with clear take aways, along with sample scripts of your own to practice with. The session will conclude with a Q&A. Learn:


• Fundamentals of interest-based negotiations and avoiding the zero-sum game,

• The power of language in negotiations

• What mediation is… and is not

• When to consider facilitated negotiations

• How to facilitate meetings and avoid breakdown and deadlock

• How to plan, prepare for, and participate in negotiations.


About Sandra Sellers

“In business and in our personal lives, we are constantly needing to negotiate and collaborate with other people - people whose interests differ from our own. Success in our lives therefore can hinge on how well we engage in these necessary interactions with others. This program offers attendees tips and tools for being a successful negotiator and collaborator.”


Sandra Sellers is President of Technology Mediation Services in McLean, VA. She mediates and arbitrates intellectual property, domain name, software, contract, and other business disputes. She also facilitates communication and dispute resolution during ongoing software contract relationships.

Ms. Sellers is an adjunct professor of mediation at both Georgetown University Law Center and George Washington University Law School. She was a member of the ABA’s E-Commerce and ADR Task Force and a member of the ABA’s Y2K ADR Task Force. She previously was Chair of the International Institute for Conflict Prevention & Resolution (CPR)’s Information Technology Conflict Management Committee. She also was a Director of the International Trademark Association, and chair of its ADR Committee.

Previously, Ms. Sellers was Vice President of Enforcement at the Software Publishers Association; a shareholder with the intellectual property litigation firm of Willian Brinks Hofer Gilson & Lione; and a law clerk to the Chief Administrative Law Judge at the US International Trade Commission. She received her JD from George Washington University, and BA from Dickinson College.


About Business Over Brand: Create to Generate Week

A great brand requires a good business. A good business demands a reason why. Business Over Brand improves access to actionable information, education and support for the District’s creatives to better understand their why, build their business, and grow their brand.

Business Over Brand: Create to Generate Week is brought to you by your DC Creative Affairs Office and national creative economy incubator platform, gener8tor.

Event Details


  • Date

    July 16, 2020

  • Time

    11:00am - 12:00pm

  • Partner

    DC Creative Affairs Office

  • Venue

    Online

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